Privacybeleid

Laatst bijgewerkt: 26 mei 2026

Privacy Policy – Yours Sincerely Calligraphy

Yours Sincerely Calligraphy operates this store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalised shopping experience (the “Services”). Yours Sincerely Calligraphy is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact information, including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment-related information.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the products you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
  • Communications with us, including information you provide when communicating with us, for example, when submitting a customer support enquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including information about your interactions with the Services, such as how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Customising and Improving the Services

We use your personal information to provide you with the Services, including to fulfil our agreement with you, process your payments, fulfil your orders, remember your preferences and items of interest, send you notifications relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalised shopping experience for you, such as recommending products related to your purchases.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, SMS or post, and showing you online advertisements for products or Services on our Services or other websites.

These advertisements may be based on items you have previously purchased or added to your shopping cart, as well as other activities on the Services.

Security and Fraud Prevention

We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potential fraudulent, illegal, unsafe or malicious activities, protect public safety and secure our Services.

If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend that you do not share your username, password or other access credentials with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to you, deliver effective Services and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities; investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors and other third parties that perform Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping.
  • With business and marketing partners to provide marketing Services and advertise to you. For example, we use Shopify to support personalised advertising through third-party Services based on your online activities across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share your information for targeted advertising and marketing based on your online activities across different merchants and websites.
  • When you direct us to do so, request it, or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests; to enforce applicable Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence, to provide and improve the Services for you.

Additionally, to help us protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and any rights you may have, please visit Shopify’s Customer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through Shopify’s privacy portal at:

https://privacy.shopify.com/en⁠

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on these websites.

Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitations on its use by us or a third party.

Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or of their owners or operators, except as stated in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under the age of 16, as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Additionally, information you send to us may not be secure while being transmitted.

We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

  • Right of Access/Knowledge: You may have the right to request access to the personal information we hold about you.
  • Right to Deletion: You may have the right to request that we delete the personal information we hold about you.
  • Right to Correction: You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to certain exceptions, request that we transfer it to a third party.
  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option provided in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area (EEA), you may also have the following rights, subject to the exceptions and limitations provided by local law:

  • Right to Object to or Restrict Processing: You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below.

For more information about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, please visit:

https://privacy.shopify.com/en⁠

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law.

In accordance with applicable law, you may appoint an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf. We may also ask you to verify your identity directly with us.

We will respond to your request within the time limits required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or to lodge a complaint with your local data protection authority.

For the EEA, you can find a list of the relevant data protection supervisory authorities through the appropriate official resources.

International Transfers

Please be aware that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data is transferred to a country that has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at:

yourssincerelycalligraphy@gmail.com

For the purposes of applicable data protection laws, we are the data controller of your personal information.